iPhone XR features a stunning 6.1″ Liquid Retina HD display, A12 Bionic chip, Face ID, and a powerful 12MP camera — offering great performance, fun colors, and all-day battery life at an excellent value.

The iPhone XS combines powerful performance with elegant design, featuring a 5.8″ Super Retina OLED display, A12 Bionic chip, dual 12MP cameras, and Face ID — all wrapped in a compact, premium stainless-steel body.

The iPhone XS Max features a stunning 6.5″ Super Retina OLED display, A12 Bionic chip, and advanced dual 12MP cameras — offering powerhouse performance, luxurious design, and an immersive visual experience in a large screen format.

Power meets portability 💻—the MacBook Air with Apple’s M1 chip delivers blazing-fast performance ⚡, silent fanless design 🧊, all-day battery life 🔋, and stunning Retina display visuals 🖥️ in a sleek, ultra-light body.

Redesigned and reimagined 💻—the MacBook Air M2 features Apple’s next-gen chip ⚡, a stunning Liquid Retina display 🖥️, all-day battery 🔋, and a sleek, ultra-slim body available in four beautiful colors 🎨. Lightweight power, elevated.

Next-gen performance in the same ultra-slim design 💻—the MacBook Air M3 delivers blazing-fast speed ⚡, a brilliant 13.6″ or 15.3″ Liquid Retina display 🖥️, up to 18 hours of battery 🔋, and seamless macOS power in four elegant colors 🎨.

A new level of power in an ultralight form 💻—the MacBook Air M4 delivers faster performance ⚡, enhanced efficiency 🔋, brilliant Liquid Retina visuals 🖥️, and even better AI capabilities 🧠. It’s the MacBook Air, evolved.

Portable. Powerful. Pro. 💻 — The 13-inch MacBook Pro with M2 chip delivers pro-grade performance ⚡, all-day battery 🔋, an immersive Retina display 🖥️, and the Magic Keyboard ✨ in Apple’s most compact Pro notebook.

Power to create, size to move 💻—The 14-inch MacBook Pro delivers blazing-fast performance with the M3, M3 Pro, or M3 Max chip ⚡, stunning Liquid Retina XDR display 🖥️, and all-day battery 🔋—all in a pro-level, portable design.

The ultimate Mac for performance and power 💻⚡ — The 16-inch MacBook Pro delivers stunning speed, a cinematic Liquid Retina XDR display 🖥️, all-day battery 🔋, and workstation-grade power with M3 Pro or M3 Max chips. Built for serious pros.